Digital Press Kits

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Project:

Kate Campbell Digital Press Kit

Client:

Large River Music

Medium:

CD

Format:

Macromedia Flash

We built Kate Campbell's DPK in Flash and then combined it with her latest album, Monuments, on one disc, creating an "enhanced" CD. When placed in a normal CD player the disc would play the entire album, just like any other CD. But when placed in a computers CD drive the disc also loaded the Digital Press Kit. This proved to be the perfect way for Campbell to provide Press, Media and Booking contacts with all the information they needed. The disc was professional manufactured like the normal, commercial CD, except we added a sticker on the front to denote the enclosed Digital Press Kit.

The disc contains: Biography, Fast Facts, Press Quotes, Press Reviews, Song By Song Comments, Lyrics, Album Credits, Discography, Photos and Contact Information. All of the materials were available in a user friendly interactive, multimedia presentation that played on both Macs and PCs and as high-quality downloadable files.

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